In this short piece, I explain why this approach leads to unresolvable conflicts and thus ultimately a dead-end. Meanwhile, the mainstream public debate mostly ignored the hard ethical trade-offs, opting instead for a collection of commonly held principles and values such as accuracy, equality, efficiency, and democracy. ![]() The academic ethics debate has not (yet) converged to a widely-accepted resolution of this complex issue. One such aspect is the search engine bias, an issue that encompasses ethical concerns about search engine rankings being value-laden, favoring certain results, and using non-objective criteria (Tavani, 2020). Ethical aspects of search engines are discussed at length in the academic discourse. In our digitalized life, search engines function as the gatekeepers and the main interface for information.
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